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A picture is worth a thousand words…

October 27, 2011

Last year, we were studying the verbs of the senses in English and our teacher told us to look for an advert which included as much vocabulary as possible related to this. For this reason, I thought of food adverts because they always try to describe the flavours and sensations of the food in order to make it look tastier. Consequently, I looked up for “food advertisement” on a searcher and, in my opinion, I found one of the most interesting reports I have ever seen related to the secrets of this kind of ads. So, I recommend you to spend only three minutes because it’s really worth watching it.

After watching the video, I was totally shocked at the tricks that they usually make and I couldn’t imagine that there was a make-up artist for food, I mean, is it necessary to “make up” a burger? What is more, it’s a false advert because costumers won’t get the product as similar as on television and maybe they won’t come back. But, I’m totally sure about something: burger companies will hate it for ages!

In conclusion, if you watch a commercial on television, you should remember that it always has a catch because Marketing frequently tries to deceive us so that we spend our money.

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8 Comments leave one →
  1. October 29, 2011 1:15 am

    There is also and Spanish saying that says: “First impressions are lasting” or “You never get a second chance to make a first impression”. These are essential and basic commandment in Marketing and Advertising.
    For that reason, they always do their best in their advertising campaigns, given that, the first and most important step when a product is launched is the way the show them, I mean they decieve us into believing it is the best item, gadget, food, etc…
    As for your video, I found it very funny and it made me wonder if in “nouvelle cuisine” or “vanguard cooking” there are some chefs who give priority to the image instead the flavour. What do you think?

  2. Xelo permalink
    October 29, 2011 7:36 pm

    Do you remember the expression “to eat with the eyes”? When we sit down to dinner, the first sense we use are our eyes. For this reason, chefs in their restaurants present dishes so beautiful. Peter Barham, professor of physics at Bristol, said: “if we start by seeing a bright orange drink, we are very likely to think it will taste of oranges. Provided the taste is at least somewhat sweet and a little acid we will say it is orange – even if it is just coloured, sweetened water or apple juice.”

    However, I think that if the taste is not we expected regarding the image we are seen, we will be disappointed whit the meal.

    Thanks a lot for your video¡

  3. eugenia34 permalink
    October 29, 2011 10:44 pm

    i´d liked very much your post. At least in this advert the food was real although extremely well placed to look fresher and juicer.
    I´ve seen food adverts where the food was made of plastic or wax specially for fotographs as it tooks hundreds of shoots and a lot of time to do the perfect picture, that way the food never spoils.

  4. Laura permalink
    October 30, 2011 7:12 pm

    It’s a really curious video! In spite of this, I was sure that there had to be a catch in the food that appears on TV, because when people go to eat a hamburger in a fast food restaurant, they don’t look like this one at all. Well done, Silvia!

  5. franeoivlc permalink
    October 31, 2011 12:50 am

    For me the worse is how they produce that food. I recommend you a documentary called “Food Inc” which shows us how the big food companies work in our society and specially in the USA where four or five companies control all the market and the government change the law in order to favour them and sometimes against the consumers health.

    This is the trailer and if you are interestes in seeing it, you can find it on the net.

  6. jesarqit permalink
    November 1, 2011 6:18 pm

    As Fran comment points out, the video about the “make up” in food advertisement it´s just the tip of the iceberg. There are lots of questions around how food business works and what´s behind full supermarket shelves. For sure it even make more sense to make this question in the United States. Have you ever been in a supermarket there? The variety it´s startling.

  7. marisa permalink
    November 1, 2011 11:30 pm

    Thanks for post Sylvia. I watched it with my son, who was shocked to discover how we can be fooled. Fran, your video is “food for thought”. Keep it up

  8. sylvyllarta85 permalink
    November 7, 2011 4:14 pm

    I’m really happy because the great majority of the class enjoyed my post! Thank you for reading it!
    In addition, Jesús, I agree with you about the variety in supermarkets, but I realized about it in some cities of Germany and in Edinburgh, specially in sweets. In Spain, it doesn’t happen! Maybe, in the future…

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